BUSINESS WRITING

The Boil-Down Method™: Concise Writing

Does your business writing effectively promote you and your ideas? Are your readers engaged, motivated, and persuaded? Are your e-mails, texts, social media updates, and blog posts your readers’ priority?

Get across your most important points powerfully in as few words as possible. In our unrelenting, globalized, 24-7 world, people want their information brief and at lightning speed. With perpetual traffic jams on the online communication superhighway, the onus is on you to find the fast lane to your readers’ attention. You’ll use business communication coach Nancy Ancowitz’s Boil-Down Method™ to help make your writing tight, timely, and relevant. With concrete tools, together you’ll tackle your writing projects (e.g., proposal, presentation, résumé, cover letter). From brainstorming to first draft to finished product, enhancing your writing will help fuel your career.

Nancy will work with you in person, over the phone, online, or by e-mail to help you dramatically improve your writing. Learn to:

  • Target your audience
  • Establish your reason for communicating
  • Get past the blank page; navigate roadblocks
  • Craft compelling beginnings and endings
  • Create attention-grabbing headers
  • Identify and develop your own writing style
  • Use the appropriate tone
  • Find your authentic voice
  • Drive toward desired actions

E-mails

Have you ever hit “send” when you wish you hadn’t? Are your subject lines on target? Do your vital e-mails go unanswered? Learn to:

  • Pack a punch from the start
  • Reflect your best personal and professional style
  • Choose the right medium (e-mail versus phone)
  • Format effectively
  • Use “cc” and “bcc” strategically
  • Include attachments appropriately
  • Time your message to your audience